When there are millions of WebPages out there, you might be curious how the search engines choose the top results. The answer is through some complicated calculations, which you will have to work within to get your website on page one.
Ferny Ceballos and Raymond Fong, Lead instructors of SEONetworker Mastermind Group will teach you how you can maximize on the benefits you’ll get from SEO by showing you exactly how to convert your traffic to prospects, sales and distributors. So, Let start with some basics.
SEONetworker – Search Engines and How they Work
Search engine results are made up of three very important elements. The process is mathematically formulated to produce links and sites that suit the words or phrases you input in the search.
1. Web Crawler- Popularly known as a bot or spider these are programs that roam the internet. The web crawler is quite busy; it works to translate web sites and any links that are relevant to the page. It will begin by searching sites already in its database or index. When another page on the web is considered relevant, the web crawler will then add it to the index as well. This mean the database is continually growing and periodically the bot or spider will go back to the index and look at updates or new links on existing indexed sites.
2. Index- After the web crawler has roamed around the net the information on websites and pages are then stored in the index. If you update your WebPages or site the index also updates therefore it is also constantly growing.
3. Search Engine- Whenever a human does a search through their web browser the search engine goes to work, it is actually a software program that looks through all the information stored on the index. The mathematical part of the equation is the algorithm that then supports your final search results according to how relevant certain sites are to what you searched. Now the ranking of each returned page on the search is determined by the search engine turning on or off certain categories that it feels are relevant.
SEO Networker – Search Engine Goals
When it is all said and done the search engine has one goal, to return the most relevant links to web pages to the browser, or the end user. Search engine optimization tests the effectiveness of the search engine. Each engine may return slightly different results depending on the algorithm they are employing. The job of the site owner then is to improve their rank based on this algorithm.
I Want on Page One of the Search Engine according to Ferny Ceballos and Raymond Fong
1. Links- Links are like roads that lead to your website, and as such will increase your search engine visibility. You website may come up in search engine results when someone types in a search if a relevant site is hosting your link.
2. Page Summary- Meta tag names and keywords used in a balanced manner will make your page summary more effective. Keep your websites description flexible so that it can shine even if the search is for another category. This is a handy way to keep the search engines from completely shutting out your site.
3. Keywords- Keywords well placed are an important part of SEO. Nevertheless, do not stuff your pages, more in definitely not better when it comes to search engines and keywords. In fact, they will rank your page down for over stuffing, four or five keywords per pages are plenty.
4. Your URL- Increase your sites value by sharing your URL as much as possible in multi and single database services. You can also increase ranking by putting it in blogs, emails and friends linking addresses.
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